They don’t understand the users wants and needs. But behind every UX’er is a team, a client, or a company CEO that wasn’t there. As researchers, when we experience a user’s struggle first hand, feel the frustration, and hear their words, we can’t help but empathize. There are endless conversations about its importance in user experience work, but few focus on how to help others achieve it. And when we take the time to better understand them, we can empathize.Įmpathy is a critical part of human-centered design. We can research, observe, ask, and surmise. No amount of training or expertise tells us what is going on in users’ heads. We don’t know what they would do or how they think. These are phrases UX professionals do not say. “Our users aren’t going to worry about that.”
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |